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How Optimize Your Website
Welcome to the course
What we'll learn (2:44)
Course FAQ
Branding 101
Personal branding exercise (4:53)
Naming your business after yourself (3:33)
Using a DBA for your business (4:29)
What's in a name? (1:32)
Color theory (2:30)
Branding Quiz
Must-have elements on your website
Headshots (3:19)
Writing an effective bio (3:25)
Your "special sauce" (2:55)
Contact info and CTA (2:59)
Testimonials + script (4:42)
Buying a custom domain (2:11)
Element quiz
Building your website
Why Carrd (2:21)
Carrd overview (11:37)
Hero section (3:27)
Which website has a better hero section?
Sign up and contact forms (4:31)
Changes colors, boarders, drop shadows (3:16)
Containers (4:06)
Sell yourself (5:25)
About section (7:42)
Testimonials and icons (4:42)
Creating testimonials with Canva
Rates (5:01)
[Optional] Linking forms to email marketing platform (6:20)
Formatting mistakes (3:48)
Connecting to your domain (4:39)
Mobile and SEO
Mobile site (2:03)
Carrd dashboard & documentation (2:57)
SEO (5:02)
Test your SEO
Simple Psychology Secrets to Make Your Website Pop
The bandwagon effect
The framing effect
Wrap up (2:36)
Your "special sauce"
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